Journalist-as-a-brand: Good or bad?

Mike Allen. Nate Silver. Brian Stelter. David Carr. Anderson Cooper. They’re all big names in the media industry, partially thanks to their personal brands. Journalistic value and credibility were once the responsibility of overarching news outlets, but in the digital age, more attention is being paid to the “who” rather than the “where” – as…

I am brand: Achieving success online

My name is Max Knoblauch and I don’t have a personal brand. This is a problem. In the digital age, having a “personal brand” online is about as necessary as being literate — or at least it seems that way. The term itself is inescapable. It’s been a central focus of every journalism course I’ve…